Most Home Builders are not only competing with other Builders but with the Resale or “used home” market as well. The problem is that most prospective home buyers are now doing their research online through websites like zillow.com, trulia.com, and realtor.com. In fact, a study done by the National Association of Realtors and Google showed that over 90% of all home buyers searched online to find their new home. Another key stat is that half of those buyers used a mobile device to search and request information about a potential property.

So what does all this have to do with Home Builders competing in today’s market you might ask? Well, The only chance A Home Builder has to get that potential buyer to stop and look at their home is to have a better image or at the very least an equal image to their competitor and those “used homes” for sale!

The fact that so many people are deciding which home they are most interested in by looking at pictures on their Phone or Tablet only makes the image quality of each image that much more important.

Realtor’s who are selling Used homes have become much more sophisticated by hiring professional Photographers to take the marketing photos used on MLS and the sites listed above as well as providing high-quality Virtual tours

Most Home Builders are still using an Old Style artist’s renderings for marketing the homes they can build or that are under construction. This puts them at a great disadvantage because a buyer may never even stop to look at the home online simply because the image does not do the home justice!

From the images above you can see that one is the clear loser when it comes to capturing the attention of a Homebuyer! The Artist sketch will just not cut it in today’s market of fast-moving social media and online shopping. The Home Builders that are on the cutting edge of marketing have already begun to adopt the New Photorealistic 3D Rendering to replace the outdated artist sketch.

Now the key becomes how good should the quality be of 3D rendering to compete? Studies have shown that Buyers respond to a 3D rendering with proper lighting over an actual HD photo like the one shown above. This is because at first glance the buyer cannot tell that the image is not real so the eye is actually drawn to it because is the image is almost too good. Images like the ones produced above from www.Biorev.us have shown to be one of the best options by balancing Quality, Time & Cost.

There is no doubt that the Homebuilding industry is changing to the Photorealistic 3D rendering the question is only how long will some loose before they realize they must complete.

Good news! There are companies like www.Biorev.us (shown above) that have realized the need and invested the last two years perfecting the Process of converting New Home plans to these 3D renderings. The cost and time to convert these images have also been improved significantly over the past year which makes this the optimal time for a Builder to begin using this improved technology.

If I am a HomeBuilder, Big or Small, I am would be contacting a company like Biorev to Improve my rendering quickly! Realtors and other Homebuilders will only continue to improve the images they are marketing, don’t be fooled into thinking the images you are using are good enough!!

Biorev, LLC is a leading Creative studio that builds high definition 2d Animated Explainer Videos and Movies for any kind of purpose like personal, commercial.

We have video marketing strategists and marketing experts, especially in the field of real estate marketing. We’ve filmed more than 1,000 real estates 2d Animated Explainer Video marketing, filmed, built websites and search engine optimized parts for these sectors: engineering, financial, legal, marketing, tutorial, educational and more.

Biorev, LLC strongly believes that they have the capacity to manage anything with skills areas on the basis of their technical skills, visions, creativities and hard works. Nowadays we launch 2D animated video marketing. Video marketing manages to give arts and technical services to many clients globally.

Online 2d Animated Explainer Video marketing makes tips and guidelines for video marketers. YouTube marketing and SEO, affiliated video marketing, and all other things related to marketing with online video content. Follow PowToon for the video marketing latest information, tips and trends, strategies, and good practices.

On the way to explain the online video marketing concept, online 2d Animated Explainer Video marketing strategy is used to promote products and services, by making use of marketing 2D animation videos, for the purpose of making with their customers of the benefits of their products and services to lead them to part with cash in exchange for these products or services.

2d Animated Explainer Video marketing is mostly a useful tool for the action or business of promoting and selling products or services, including market research and advertising.2D animation video and image use for online marketing with Social Media Marketing websites like Facebook, LinkedIn, Pinterest, Twitter, Google plus, etc.

We have various types of explainer animated video such as video information animated graphics, promotional videos, video tutorials. Explainer animated videos are loaded on website pages and landing pages but also uses often for employee training or crowd control.

All types of companies are using explainer animated video when they feel the audience are might not understanding recently what they have offered in the market. We have a free option to create less expensive cheap videos. Explainer animated video looks with excellent graphics and sounds. In a short period, the audience can understand the video topics.

To know more about how our 3D Rendering Images could benefit your company. Contact us at info@biorev.us.

Our offices are located in Dallas, Toronto, UAE, Australia, Ahmedabad, Mumbai, Delhi, Bangalore.

One-stop for all your 3d rendering and Animation needs !!!

These days, you see more and more developers, custom home builders, and even real estate agents using virtual reality to gain an edge. Consumers have come to expect a certain level of forward-thinking from the companies they consider doing business with. Using VR. To show and sell homes is becoming a new marketing standard.

It’s not just about selling the home. VR tours also help streamline the entire development process by allowing city officials, architects, and even potential investors a walkthrough. Who says it all has to be interior for the home buyer? Much like drafting a business plan, having a VR tour available early on can help you spot potential issues or drawbacks before you start investing time and money.

Consider how expensive and time-consuming it is to create models of the homes you wish to build and sell. Obviously, some level of research is going to be in order before you start the construction process, otherwise, you may end up with dozens or hundreds of homes that no one really likes<

Creating models and bringing in focus groups used to be (and still is, in some cases) the way to go. But first, you need the space to build the models. How many models are you building? Likely 3-5 different variations. Then you have to purchase the materials and get them built.

After that is done, you’re now tasked with getting people who you hope are your target market to come and take a look at these models and provide honest feedback. Or, you can just do a high-quality 3D virtual reality tour and save everyone the hassle. Market your VR tours on your website and social accounts and away you go. Instead of having a few dozen people providing feedback, you now have hundreds – instantly.

There are some companies that charge tens of thousands of dollars to do a high-quality 3D virtual tour of a home. BIOREV 360 is an award-winning application that would help builders with their VR needs, whether you want interior, exterior, or 360 hotspots. Compare that to creating several models of a home, then having to tear them all down.

Gone are the days of taking a few black and white photos and printing them in the local papers to get a home sold. Back then, that sort of marketing was cutting edge. It was getting the home in front of hundreds of people in a single day.

Now, we can throw up a photo of a home and reach thousands instantly through social media. But even that isn’t enough.

Blogs are nearly two decades old now. How long until they’re obsolete as sources of information?

We live in a world where everything is digitized. If your marketing isn’t up with the times, then it’s only a matter of time before a new, more innovative company steamrolls you and takes control of your share of the market. That’s capitalism. The strong adaptive companies survive while the rest wither.

So what’s it going to take? Well first, you need to understand your market.

Millennials and Gen X-ers make up 92% of first-time homebuyers while they make up nearly half of all homebuyers at any given time. Is your current marketing strategy taking this into consideration? Do you really understand how these individuals look for homes?

Well, don’t go booking too many open houses. As the Millenials and Gen X-ers take over the scene, understand that attendance for your open houses is going to drop. None of them are really interested. Why? Because they may have to leave the house and drive somewhere, then be there for a certain amount of time until they feel comfortable enough to leave. This sounds really boring to them.

Imagine you’re in the pre-build stage and you’re trying to get some homes sold before you start laying the foundation. With society as it is today and the overuse of technology, do you honestly think they’ll be able to grasp what you’re trying to sell from a few mock-ups or 2D renderings from the architect?

Probably not. Selling homes is hard work. Selling pre-built or custom homes is even tougher. The first thing you need to understand is that out of all of the home buyers across all generations, 44% of them looked online before doing anything else.

The best thing you can do for a marketing plan is to make sure that each of your listings has photorealistic 3D renderings done by a professional.

Then, consider having a VR tour, or at the very least, a 360o view of a few rooms. The majority of home buyers last year found VR tours to be extremely helpful in finding their home, for good reason. How much easier is it to sell a home someone can literally walkthrough, even before it’s built?

You’re also going to want to make sure that all of your content is mobile-friendly. 58% of all buyers found their homes through their mobile devices. Keep in mind that these numbers will only increase as the industry shifts, setting the new standard for marketing.

Finding the right property is by far the most difficult challenge when it comes to looking for a home to purchase. Following the above steps will remove that barrier for nearly everyone that comes to your site looking to purchase a home or have one custom built.

Also, consider the technology of the home itself. It’s all well and good to show off a new home through innovative marketing, but many new home buyers are becoming concerned with whole-home technology. Everything from advanced or automated lighting systems, to smart thermostats, to cameras.

How is your content performing? Are people bouncing off your website? Are they actually taking a look at the homes you’re selling? Analytics can generally answer these questions, but what are you doing in order to adapt your marketing strategy by 2018 standards and improve those numbers?

Most homebuyers are millennials who expect immediate results. Most millennials also search for homes over the internet, mobile especially. Are you able to provide them with the interactive content necessary to convert them from a cold prospect to a potential buyer?

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More and more we expect instant gratification for our efforts and buying a home is no exception. Whether it’s custom or pre-built, people want to know what and how much without having to do much digging on the internet or talking on the phone. Take Domino’s Pizza as an example. When you go onto their website to order, you can build your own pizza, see the price adjust, and then see the progress of your beautiful, tasty creation through their tracker.

Enter the X-Series – a line of interactive applications from BIOREV.

The purpose of the X-Series is to provide a powerful sales tool for those who wish to take their interactive marketing to the next level, much like Domino’s has done.

In a recent study, 89% of marketers agreed that interactive content was an important factor in their marketing campaigns. Interactive content is typically used at the beginning, or top of the sales or marketing funnel – where educating your prospects is your main objective.

The X-Series can be used to inform and qualify or disqualify cold prospects by providing a detailed view of their dream home (or one you have already have plans to build) with their favorite amenities, color variations, upgrades, and the prices that their dream home may entail.

The application is totally customizable and comes in 4 different variations:

The X-Design – an interactive application that allows the user to design their own kitchen and bath.

The X-Home – an exterior customization tool that covers everything from the roof, door, trim, to siding and color.

The X-Floor – which allows your customers to choose several floor options that fit their needs, including doors, garages, fireplaces, entire floors within a home, and which style they would like it to be built-in.

The X-Plat – perfect for developers who are building several homes and want to provide an interactive map that shows which plat is available, which can then link to a VR tour or a page that features photorealistic 3D renderings of the properties themselves (or what they may look like, in the case of a pre-build).

The benefits of having something like the X-Series is that it can lower your marketing cost, simplify the sales process, and result in more homes sold in a shorter period of time. That’s the raw power that interactive applications and content can have within your marketing strategy.

Paired with a responsive website and proper SEO work, you could have the winning marketing formula within the industry.

While most of your competition may be utilizing 3D rendering services, VR tours, and other such marketing tools, most of them are not going to far as to use a line of interactive applications in order to sell their custom or pre-built homes.

Everything within your marketing strategy is going to boil down to your content.

SEO and Website Copy – Have an SEO expert go through your website. Do a keywords audit, make sure there are no broken links, and tag all of your photos. Google will reward you for it.

Blogs – Provide a platform that allows cold prospects to educate themselves on your product. Ensure that it links out to appropriate pages and cross-promote to all of your social channels. Even if no one really reads the blogs, Google will see that you are offering relevant content and reward you with a higher ranking. Think of SEO this way: you are a train, Google is the track, your content is the coal (pre-diesel, of course). Eventually, you will build momentum and reach your destination.

Go Social – More and more millennials are entering the stage as first-time home buyers. Understanding this, you can cater your marketing to suit them. 99% of millennial homebuyers used the internet to search for a home last year. Find the channels that are appropriate for your brand and share before, during, and after photos, renderings, links to blog articles with short snippets, videos of your properties, and testimonials of satisfied clients. Make sure that your website is prominently displayed and that you are accessible to answer any questions.

Newsletters – Build an email list and bundle 3-4 blog articles up into a monthly newsletter. This is called re-purposing content.

Website – Is your website responsive? Is it professional looking or does it look a bit outdated? Your professionally-built website is going to be the first impression on most of your prospects. You can have all the best content in the world, but it won’t mean much if it’s looking like Windows 98.

3D Renderings and Virtual Reality Tours – Are you able to accurately convey what the home is going to look like through an architect’s CAD file or 2D drawing? Photorealistic 3D renderings and VR tours are becoming an industry-standard because of their ability to remove the friction from the home buying process. Soon, an “open house” will be in webinar-form where all of the attendees are walking through a pre-built home or condo using a VR headset without leaving their apartment.

Interactive Content – Do you have tools on your website that allow the prospect to select different color schemes, tile, siding, bathroom fixtures, or kitchen appliances all while updating the price?

Using these methods will help take the pressure off of your sales team, helping them focus on closing interested leads rather than chasing down cold ones. It will also set you apart within the industry and move the process along faster, resulting in quicker sales.

So now that you have your content and you understand where it all goes, you need to implement it. You can do it shotgun-style or do it slowly over time. A lot of that is going to come down to the capabilities of your marketing department and what kind of a budget you have on-hand in order to facilitate the changes.

Once created, the content will do the work for you. However, it’s important to keep in mind that tracking is constant and minor tweaks are likely to be made as the data comes through.

blog.pleomatic.com/digital-marketing-success-metrics/

You can track your data using Google Analytics and Facebook Pixel. Although each would be used for different purposes, using both will give you a more well-rounded view of what’s going on. You can also use the data to set up short-term PPC or long-term AdWords campaigns.

Keep in mind that much of the content is part of a long-term strategy that pays off exponentially the more it’s allowed to grow and flourish. If you plan on utilizing all of the above-mentioned ideas, don’t expect them all to come together tomorrow. Take your time and nurture your strategy, you’ll thank yourself when you do.

Genuine experience can be an extremely viable and advantageous method of learning. Sadly, in-person hands-on preparing can be tedious and tie up expensive hardware. E-learning alternatives can lessen expenses and offer adaptability for staff booking. Experiential learning can be undermined. Some E-learning organizations offer 3D Animation Rendering segments to make material all the more fascinating and viable. Contingent upon the guidelines overseeing the organization’s preparation, a few associations may be required to have site-explicit preparation. Conventional recordings and E-learning programming would not be inconsistent. A few organizations offer custom staff and security preparing recordings. Generally, these recordings have been made utilizing genuine creation strategies. Organizations offering conventional preparing recordings need costly gear, outfits, and set plans, and the utilization of an office. These can be exorbitant, and the cost is extended to the client. The most well-known techniques to survey maintenance of material are various decision tests, completed after the preparation.

Numerous organizations are as yet utilizing face to face hands-on preparing, removing staff from work, and bringing about immense expenses. We are attempting to show that there is another alternative. We can give site-explicit preparation, utilizing 3D animation rendering and recordings. We can prepare for hazardous situations that would be excessively expensive for genuine creation 3D Animation Rendering Techniques to carry on, and excessively dangerous for in-person preparing to give. We offer preparing recordings that are site-explicit, where evaluation happens during the preparation procedure. Staff can do the preparation at any PC, which decreases an opportunity to prepare. Preparing is additionally reported and straightforward to all degrees of corporate. We offer individual, segment, and broad announcing. Whenever corporate can get to the modern preparing status at different levels. Documentation and straightforwardness can help stay away from fines and resistance claims.

A model preparing situation we offer may look something like the accompanying. We give programming of a site-explicit preparing program. Each staff can sign onto the product from any PC with a remarkable username and secret key that can be rehashed month to month, bi-yearly, or every year varying. On the off chance that the staff part ought to overlook, an email update can be sent by means of the program. At the point when prepared, the staff part watches a seismic tremor preparing a video of the very structure the individual is in. The clearing systems are explicit to that very structure. The video shows a potential most dire outcome imaginable. At different strides through the procedure, the staff part should answer the right activities, for example, what are the hybrid floors for your structure. On the off chance that an activity is mistakenly done, the staff part will be given the right data, and afterward approached to re-hash the video situation for maintenance. Answers of each staff through the visual preparing programming are recorded and the advancement of each testing can be followed. In follow-up meetings, staff can be tried before viewing the recordings and if staff individuals comprehend what to do in a situation, the staff part won’t have to abdomen corporate time retraining on convention and strategies.